In the world of professional sports, talent is just the beginning.
What truly sets athletes apart is the right strategy, clear communication, and unwavering support – that's where we come in. Unlike traditional agencies, we go beyond simple representation. Our focus is on understanding your personal goals, analyzing your opportunities, and working side by side to achieve success.
Whether it’s negotiating contracts, building your personal brand,or planning for life beyond your active career, our approach is always tailored, transparent, and ambitious.
Sports Different is an exclusive sports agency founded by World Champion and professional ice hockey player Jakub Krejčík and his partners. We specialize in providing elite athletes with comprehensive management solutions, ensuring long-term career success. Our philosophy is centered on partnership—we treat our athletes as collaborators, not just clients. By delivering expert guidance, strategic career planning, and personalized support, we help our athletes achieve their professional goals. Our success is measured by their growth, satisfaction, and achievements on and off the field. A great sports agency significantly influences an athlete’s career. Beyond contract negotiations, it plays a crucial role in creating opportunities, ensuring the best conditions for growth, and providing long-term support for both active and post-career success.
Having experienced various sports agencies firsthand during our professional hockey careers, we recognized the need for an agency that truly prioritizes athletes. The journey of a professional athlete is both short and invaluable, which is why we focus on maximizing every opportunity from the very start of an athlete's career. Our holistic approach extends beyond career management. We understand that life after sports is just as important, so we provide comprehensive planning to ensure athletes are supported throughout their careers and beyond.
More than just a business relationship, we foster a close-knit environment that feels like family.
Professional ice hockey player with extensive experience in top European leagues. He has played over 130 games for the Czech National Team and holds a Gold Medal from the 2024 World Championship, a Bronze Medal from the 2012 World Championship, and back-to-back Czech Extraliga Championships in 2017 and 2018.
jakub@sportsdfr.com
Entrepreneur with over 10 years of experience in Business Development and 12 years in the ice hockey industry. A passionate sportswoman dedicated to supporting athletes in reaching their full potential.
alzbeta@sportsdfr.com
Legal expert specializing in sports law and athlete management, ensuring our clients are protected and well-advised in all aspects of their careers. Zdeněk is the founder of the international law firm CEE Attorneys and FHS, a marketing agency for professional athletes. He also serves as a member of the Disciplinary Committee of the Czech Bar Association and as an arbitrator for the Football Association of the Czech Republic.
zdenek@sportsdfr.com
Former professional hockey player who was forced to retire at the age of 30 due to persistent health issues. He spent the majority of his career in the Czech Extraliga with HC Sparta Praha. Daniel was also part of the Calgary Flames organization for two years after being drafted by the Montreal Canadiens in 2011. Following his retirement, Daniel turned his passion into a mission—helping the next generation of players with their development.
daniel@sportsdfr.com